VIRTUAL AND MOBILE BANKING


ARE THE BANKS ready TO GO virtual?


  • How quickly can Banks drive digital transformation to keep customer loyalty?
  • Do Banks deliver a customer experience that respects future trends?
  • How well does a Bank's organisation implement a shared digital vision? 


mARKET tREND

The retail banking landscape is drastically changing with appearance of new players who don’t have to build extensive back office support or deal with legacy systems. Pure tech players, such as Google, Facebook or Apple, with tech savviness and consumer appeal already venture into financial services. That drives existing players (banks, brokerages and other financial service firms) to consider a new relationship-driven business model, combining new technologies with meaningful advanced analytics and mobile solutions, if they wish to retain their client base and increase the revenue stream.


PLATFORMIZATION OF FINANCIAL SERVICES

Banks and Fintech companies partner more than ever. The banks leverage advantages of scale, stability, trust, experience in navigating regulations and the access to significant capital. Fintech offer agility, innovation culture and technological expertise. Smartly partnered, banks become more attractive to clients by distributing under their own name a broader assortment of innovative solutions developed by Fintech.

REMOVING FRICTION FROM BANK-TO-CUSTOMER RELATIONSHIPS

Removing Friction from Bank-to-Customer Relationship
Retail banks and financial firms reassess user experience and application designers rethink what a client truly wants from the digital market place. They test ways of how these new types of client reltionships are best managed. Entirely new sets of products and services are designed for digital-first and mobile-only customers.

CUSTOMER MODE SHIFT FROM DESKTOP TO MOBILE

Applications of advanced technologies are already established in the US market and are further developed for deployment in new markets. The shift towards stronger use of mobile devices for banking services will also penetrate Europe further. The lead example is online trading platforms where active usages of mobile versions have doubled over the last three years. Every third trading order is currently placed with mobile devices.



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