MBA Seminars for Business Managers

EBCS offers tailor-made Business Crash-Courses for Managing Directors, CEO's and Managers to stabilize businesses domestically and expand internationally. Such courses are designed for a specific country, an institution or a company. Specific topics can also be chosen or certain methodologies applied. Recent examples of companies are Lufthansa, KPMG and Medtronic. The Russian Ministry of Education has chosen EBCS' president for appearances at ITMO University in St. Petersburg. The Nazarbayev University and the Eurasian University in Astana, Kazakhstan are additional examples. The next training seminars are held in Nigeria, in June 2017.

objective

The primary objective of the course is to allow participants to become more sovereign business people by understanding the crucial and critical issues of management and entrepreneurship. Cases, lecturers, and participants’ project work will allow them to explore financial, legal, interpersonal, and personal challenges likely to be encountered by many managers. Key issues addressed will include risk perception and management, formulation of innovative stakeholder and investor relationships, and the creation of new markets through new ventures. As part of the course, participants will be required to come up with a solid ventures and concrete steps for successful business development. The course is recommended for those interested in initiating a personal venture, managing an entrepreneurial team, stabilize an existing business locally or seeking entry to expand internationally.

Benefit to a Participant

Participants will improve their ability to analyze the organizational structure of their venture and understand how to manage external factors essential for crafting and executing the strategy for sustained success. The course draws from the key concepts, frameworks, and tools of strategic management. Taking an action orientation, it reinforces and revitalizes the general-management perspective successfully used by Strategic Knowledge Group (SKGROUP) in Zürich, Switzerland. This was developed with members of the University St. Gallen (HSG) and World Economic Forum (WEF, Geneva), is published in books and put into practice with additional tools by Richard Debrot.

Because of increasing global interdependence and an ever-shifting business environment, it emphasizes on both, the local dynamics and the global aspects of strategic management. Topics include developing and evaluating strategy, building a firm’s capability for sustained competitive advantage, analyzing industry evolution and global rivalry, and linking strategy and execution. Course objectives are accomplished through exposure to cases from a range of industries and managerial settings, handouts with theoretical reading, role-plays and work-sheets that can be applied for each individual case.

Proposed Chapters for an MBA-Crash course

STRATEGY: Purpose, Vision, Mission. Factors influencing the business, controllable factors, non-controllable factors and how to deal with it.
CUSTOMERS AND SALES: No sale, no business. How do I manage a sales force to become efficient and effective in deal closing?
VALUE CREATION: The job as a business person is to identify things that people don’t have enough of, then find a way to provide them with what they desire.
MARKETING: Offering value is not enough. People who don't know you exist can't purchase what you have to offer, and people who aren’t interested in what you have to offer won't become paying customers.
VALUE PROPOSITION: What does an individual employee have to do to support the USP?
FINANCE: This is the art of managing the money flowing into and out and allocate it to the correct functions.
KEY RESOURCES: The topic is how the company can keep control over key resources and what alternatives have to be developed in order to secure the future of the business.
WORKING WITH YOURSELF: Learning how to work effectively and efficiently can be the difference between a fulfilling career and a draining one.
WORKING WITH OTHERS: If you want to do well in this world, it pays to understand how to get things done with and through other people.
TECHNOLOGY MANAGEMENT: The goal is to build technology knowledge and achieve a digital strategy that takes advantage of new systems and tools the digital world offers.
THE LEGAL ENVIRONMENT: Collaboration contracts with other countries, intellectual property right and mechanisms for dispute resolutions.

steps to formulate a business plan

The Development of a Business Plan can be broken down into five steps to visualize future success and portray formal seriousness to stakeholders and investors.