Strategy development

The strategic development process can be broken down into five unique elements or steps. Depending on the organisations' state the five steps can be tackled in sequence or individually according to their needs and skills. The result is a strategic landscape based on which individuals understand how to take decisions. Managers gain a clear understanding on which tactics are taken how in order to be in line with the strategy.

The role of a guiding member of the European Business Club Switzerland is the one of a business consultant who facilitates such a strategy development process and works with staff so they can continue to spend time and space for their daily tasks.

The described five step method was developed by SKGROUP of Zürich and is published in German in the book Strategy Guideline for Practical Application.

Possible current situation

  • Business case or business model is not commonly shared
  • Missing transparency of future path of organisation
  • Specific strategies or direction were not assessed for some time
  • New market/client requirements and competitive pressure is building
  • Non-transparent work style between sales and rest of the organisation
  • Need for evaluation of options about in- or outsourcing
  • Lacking transparency about financial control and various cost drivers
  • Indifferent leaders without enough sensitivity to potential pitfalls


  • Financial support from the decision board is warranted
  • The strategic direction is highly targeted for each business unit
  • Strategic priority areas, direction, operational path and responsibilities are clearly defined and individual accountability accepted
  • The sales/business development organization is fully integrated
  • An action plan with measurable milestones is developed and ready for implementation
  • Operational assistance to stay focused on plan is provided day-by-day

The 5-Step process of strategy development

Initial strategic situation
Evaluation of current business model and definition of strategic success factors.
Definition of strategic planning units.
Assessment of stakeholder’s commitment.

Complexity of the business model
Development of business logics.
Assessment of business dynamics.
Interdependencies and control over influencing factors.

Strategy Development
Environmental and organisational analysis.
Skills and needs assessment.
SWOT- assessment and action list for strategic positioning.

Strategy assessment and fine-tuning
Financial assessment.
Cultural fit evaluation.
Strategic target system.
Strategic initiatives.
Management and investor requirements.

Business case review and business roll-out
Strategic projects.
Action plan.
Leadership style.
Success monitoring.
Early warning Systems.
Strategic learning.


  • Stringent idea about the future path of development of the organization
  • Clarity on investment and resource allocation
  • Creating understanding, agreement and commitment by early involvement of managers and employees
  • Transparent communication about strategy, goals, risks and control over risk (residual risk) to any interested party
  • Motivational control of employees through communicating the strategy

The initial assessment for an individual case is available to all members as part of our networking and general services. Additional fees on an individual consulting basis plus third party vendors have to be agreed on based on the breadth and depth of your needs.